RADAR, a U.S.-based technology company specializing in RFID-based inventory tracking, has announced the launch of RADAR+, an advanced AI analytics platform designed to transform physical retail operations by offering real-time insights into inventory, product movement, and customer behavior. The platform builds upon RADAR’s core technology—which delivers 99% inventory tracking accuracy—to support greater operational efficiency, informed merchandising decisions, and an enhanced in-store customer experience.
Traditionally, physical retail stores have lacked the data visibility that e-commerce platforms offer. RADAR+ addresses this gap by bringing granular, real-time intelligence into physical spaces. The platform allows retailers to track inventory and customer-product interactions down to the SKU level. This includes monitoring which products enter fitting rooms, identifying items picked up but not purchased, detecting misplaced or abandoned products, and recognizing patterns that lead to conversion or abandonment.
“In the world of retail, physical stores have historically been a data desert,” said Glenn Burwell, Vice President of Product and Customer Experience at RADAR. “RADAR+ brings clarity to every square foot of the store, enabling both store-level staff and corporate teams to make smarter, faster decisions.”
The platform enables continuous monitoring of key performance indicators such as on-floor merchandise availability, replenishment speed, customer dwell time, and product recovery. It uses AI to issue restocking recommendations in real time, ensuring that high-demand items are replenished first. Additionally, RADAR+ sends alerts when items are out of place or left in fitting rooms for extended periods, minimizing lost sales due to misplaced merchandise.
Retailers also gain access to store-level data updates on an hourly basis, providing a digital layer of visibility similar to what they already experience through online channels. According to RADAR, this capability allows companies to operate with leaner inventory levels while reducing overstocks, stockouts, and inventory shrinkage.
The platform is intended to support a broad range of operational needs, particularly as brick-and-mortar locations increasingly serve as dual-purpose venues for both in-person sales and fulfillment of online and “buy online, pick up in-store” (BOPIS) orders.
“As retailers face ongoing macroeconomic pressures, the need for operational agility is more important than ever,” said Eric Mogil, Chief Growth Officer at RADAR. “RADAR+ offers the precision and intelligence retailers need to manage inventory efficiently and deliver a seamless shopping experience to customers.”
The launch of RADAR+ marks the beginning of a larger rollout of AI-enabled features aimed at further modernizing physical retail environments. Future capabilities will include “consideration data” analytics—insights that show which products are frequently viewed together—alongside AI-driven product recommendations in the event of out-of-stock items. The platform will also incorporate feedback from store employees to refine machine learning models and generate operational insights tailored to individual store layouts and customer profiles.
Founded in New York, RADAR currently powers inventory management for over 650 retail stores across the United States and Canada. The company uses a proprietary mix of RFID sensor technology and computer vision to bring digital transparency to in-store environments, allowing retailers to better align supply with real-time demand.
RADAR’s growing client base includes prominent global retailers such as American Eagle, Gap Inc., and Lojas Renner. The company is backed by a wide range of institutional and strategic investors, including Founders Fund, Y Combinator, Sound Ventures, Align Ventures, and the Agnelli family, along with the family offices behind major fashion brands including Michael Kors, Tommy Hilfiger, and American Eagle.
