Microchip Technology Inc. (Nasdaq: MCHP) has partnered with Nippon Chemi-Con Corporation and NetVision Co. Ltd. to introduce Japan’s first camera development ecosystem based on the Automotive SerDes Alliance Motion Link (ASA-ML) standard. The platform aims to accelerate the adoption of open-standard camera connectivity in Japan’s automotive market, particularly for Advanced Driver-Assistance Systems (ADAS).
The ASA-ML standard, developed by over 150 global industry members, is emerging as a scalable, high-speed connectivity solution for the next generation of automotive camera and sensor networks. With increasing demand for Level 2 and Level 2+ autonomy, Japanese OEMs are under pressure to integrate more cameras and sensors while maintaining interoperability and cybersecurity compliance.
Microchip’s new collaboration leverages its VS775S serializer/deserializer chipset, enabling seamless ASA-ML support. The CDTrans camera module from Nippon Chemi-Con and the NV061 emulation board from NetVision are both built on this chipset. These tools are designed to streamline camera module development, reduce time-to-market, and offer cross-vendor compatibility for Japanese OEMs transitioning away from proprietary systems.
“We were first to market with an ASA-ML chipset, and now, through this collaboration, we’re enabling Japanese OEMs to embrace standardization and scalability,” said Kevin So, Vice President, Communications Business Unit at Microchip. “This ecosystem will ease development burdens and reduce risk.”
Nippon Chemi-Con emphasized the significance of adopting open standards. “Our new CDTrans ASA-ML camera module demonstrates our commitment to interoperability,” said Katsunori Nogami, Managing Executive Officer and CTO. “Partnering with Microchip and NetVision positions us to offer scalable, multi-vendor solutions in Japan’s rapidly evolving software-defined vehicle (SDV) environment.”
NetVision’s contribution includes a camera emulation platform that enables real-time evaluation of video signal quality during ECU and camera module development. “This platform removes key barriers to ASA-ML adoption and supports Japan’s shift to standardized electrical and electronic architectures,” said Dr. Kenji Kudo, Engineering Director at NetVision.
The collaborative effort addresses growing industry demands for supply chain resilience, sourcing flexibility, and scalable connectivity. The ASA-ML standard offers a path away from closed, single-vendor systems toward modular, interoperable infrastructure—an increasingly important shift as automakers integrate more cameras into ADAS and autonomous platforms.
Global ASA-ML Alliance members include BMW, Ford, GM, Volvo, Bosch, Continental, Denso, and others across the automotive ecosystem. Microchip’s VS775S technology underpins the new development ecosystem, delivering asymmetric bandwidth and hardware-based link-layer security aligned with emerging automotive cybersecurity requirements.
