EFFECT Photonics has rebranded its U.S. subsidiary as Arycs Technologies, underscoring its push to accelerate market execution and sharpen its focus on coherent optical innovation.
The new identity reflects the subsidiary’s mission to deliver power-efficient coherent optical systems designed to meet the rising demands of global networks. Alongside the rebrand, Roberto Marcoccia has been appointed CEO of Arycs Technologies, taking charge of the U.S. business and aligning leadership with strategic priorities.
Backed by a strong product roadmap and imminent customer deployments, Arycs Technologies is preparing to compete for a leading share in the rapidly expanding market for coherent pluggables.
“We’re not just rebranding—we’re resetting expectations and raising the bar for what’s possible in coherent optical technology,” Marcoccia said. “This milestone positions us for the next phase of growth as we capitalize on extraordinary opportunities ahead.”
The timing comes as demand for coherent pluggables surges, fueled by AI workloads, cloud applications, and escalating traffic across global communication networks. With data moving beyond centralized data centers, pressure is mounting on access, aggregation, and edge infrastructure, creating a critical need for cost- and power-efficient solutions.
Arycs Technologies aims to address these challenges by delivering advanced coherent optics that combine energy efficiency with performance, strengthening its position as a key enabler of next-generation network capacity.
