MIPS, a subsidiary of GlobalFoundries, appointed Alan Li as head of Business Development for China as the chip designer looks to expand in one of its fastest-growing markets.
Li will drive business expansion across the region, leveraging his background in automotive, industrial and communications infrastructure sectors to support MIPS’ push into physical artificial intelligence, or physical AI, the company said Monday.
“The adoption of physical AI at the edge and endpoint drives intense new requirements for computing platforms,” said Sameer Wasson, chief executive officer of MIPS. “Now part of GlobalFoundries, MIPS can engage a global network with products tailored to meet specific market demands.”
Li joins from Texas Instruments, where he held roles including Area Director of North and West China, automotive sales manager, and Beijing regional sales manager. He holds a master’s degree from Xidian University.
“I am pleased to begin building MIPS’ strategic presence in China, working with the ecosystem of integrated device manufacturers building new edge AI solutions,” Li said. He emphasized that physical AI adoption in embedded computing markets depends on open, modular processor technology, which MIPS delivers through its RISC-V–based Atlas portfolio.
The Atlas product line includes processor IP, software and development tools designed to accelerate deeply embedded workloads. Customers can use its virtual platform, Atlas Explorer, to evaluate IP and begin software-hardware co-design prior to silicon production, helping reduce development costs and time-to-market.
MIPS, long known for its processor IP, is repositioning itself under GlobalFoundries ownership as a supplier of scalable RISC-V platforms for edge AI and embedded systems. The company said its China strategy will be critical to advancing adoption of physical AI in automotive, industrial, and communications markets.
